- Service Name
by Humankind
- Industry
Personal Care, Sustainable Products, Eco-Friendly Hygiene, Zero-Waste Solutions
- Main Value Proposition
by Humankind offers effective personal care products that are environmentally friendly, helping consumers reduce their plastic footprint while maintaining personal hygiene.
- Description
by Humankind is a personal care brand focused on reducing single-use plastic waste through innovative and effective products. Their offerings include refillable deodorants, biodegradable floss, and shampoo bars, all made with clean ingredients.
- Key Features
Refillable containers to reduce plastic waste; 100% natural ingredients for health-conscious consumers; Biodegradable products to minimize environmental impact; Scientifically-proven performance of personal care items
- Use Cases
Daily personal hygiene routines that prioritize sustainability; Traveling with eco-friendly personal care products; Transitioning to a zero-waste lifestyle with refillable options
- Competitive advantages
Innovative refillable product design that reduces waste; Focus on clean, natural ingredients that appeal to health-conscious consumers; Strong brand identity centered around environmental responsibility
- Strengths
The main strengths of by Humankind include its commitment to sustainability, the effectiveness of its products, and its innovative approach to personal care packaging.
- Positioning
by Humankind positions itself as a leader in the sustainable personal care market, offering products that are both effective and environmentally responsible.
- Audience
The target users include environmentally conscious consumers, health-focused individuals, and those looking to reduce their plastic waste. The brand appeals particularly to millennials and Gen Z who prioritize sustainability.
- CTA
Shop Now
- Tags
sustainability
refillable
natural ingredients
eco-friendly
- Tagline
Great personal care products don't have to come at Earth's expense.
- Tone of Voice
Innovative, responsible, approachable
- Differentiation
The service uniquely combines high-performance personal care products with a strong commitment to sustainability, using refillable and biodegradable packaging to combat single-use plastics.
- Brand Positioning
The brand identity emphasizes a commitment to reducing plastic waste while providing high-quality personal care solutions, appealing to consumers who value both performance and sustainability.
- Founded
2018-01-01
- Founders
Brian Bushell
Joshua Goodman