- Service Name
By Miles
- Industry
Insurance, Car Insurance, Pay-per-mile Insurance
- Main Value Proposition
By Miles provides a cost-effective car insurance solution for low mileage drivers, ensuring they only pay for the coverage they actually use.
- Description
By Miles offers a unique pay-per-mile car insurance service that allows drivers to pay a fixed annual fee for parked coverage and only pay for the miles they actually drive. This model is designed for lower mileage drivers, making car insurance more affordable and fair.
- Key Features
Pay-per-mile pricing model; Comprehensive insurance coverage; No Claims Bonus protection included; User-friendly app for tracking mileage and costs
- Use Cases
Drivers who use their cars infrequently; Individuals looking to save on car insurance costs; Those who want to track their driving expenses easily
- Competitive advantages
Transparent pricing based on actual mileage driven; No additional charges for No Claims Discount protection; Capped daily mileage costs to prevent excessive charges
- Strengths
The service is characterized by its fairness in pricing, comprehensive coverage, user-friendly technology, and strong customer support.
- Positioning
By Miles positions itself as a modern, fair, and flexible alternative to traditional car insurance, specifically catering to the needs of lower mileage drivers.
- Audience
The primary target audience includes low mileage drivers, budget-conscious individuals, and tech-savvy users who appreciate app-based management of their insurance.
- Brand Positioning
The brand identity of By Miles is centered around innovation in car insurance, emphasizing transparency, user control, and cost-effectiveness.
- CTA
Get a quick quote
- Differentiation
By Miles stands out in the market by offering a pay-per-mile insurance model, which is particularly beneficial for drivers who do not use their cars frequently, allowing them to save money compared to traditional insurance models.
- Tagline
A fairer kind of car insurance for lower mileage drivers.
- Tags
pay-per-mile
car insurance
low mileage
comprehensive coverage
- Tone of Voice
Friendly, straightforward, transparent
- Founded
2016-09-01
- Founders
James Blackham