- Service Name
By Rotation
- Industry
Fashion, Rental Services, Clothing Rental, Designer Fashion Rental
- Main Value Proposition
By Rotation provides a platform for users to rent high-quality designer fashion at a fraction of the retail price, promoting sustainable fashion practices.
- Description
By Rotation is a social fashion rental app that allows users to rent and resell designer clothing, bags, and accessories. It offers a sustainable alternative to fast fashion by enabling users to lend and monetize their wardrobes.
- Key Features
Access to over 120,000 designer items for rent; Community of 500,000+ users; Sizes available from UK4 to UK30; Sustainable fashion consumption through renting and reselling
- Use Cases
By Rotation is most valuable for occasions such as weddings, parties, and other events where users want to wear designer outfits without the commitment of purchase.
- Competitive advantages
Largest community of fashion renters and lenders; Wide range of sizes and designer options; Focus on sustainability and conscious fashion consumption
- Strengths
The service's strengths include a vast selection of designer items, a strong community aspect, and a commitment to sustainability in fashion.
- Positioning
By Rotation positions itself as a leader in the fashion rental industry, emphasizing community and sustainability.
- Audience
The target users include fashion-conscious individuals, environmentally aware consumers, and those looking for affordable access to high-end fashion.
- CTA
Download the free By Rotation app
- Tags
fashion rental
sustainable fashion
designer clothing
community
- Tagline
Join The World's Largest Shared Wardrobe of Designer Fashion
- Tone of Voice
Friendly, engaging, community-oriented
- Differentiation
By Rotation is unique in the market as it combines social networking with fashion rental, allowing users to connect and share their wardrobes while promoting conscious consumption.
- Brand Positioning
The brand identity is centered around being the first social fashion rental app, appealing to modern consumers who value both style and sustainability.
- Founded
2019-10-01
- Founders
Eshita Kabra