- Service Name
Seen & Heard Newsletter
- Industry
Media, News, Nonprofit, Journalism
- Main Value Proposition
The primary value offered is the delivery of significant stories about Black communities directly to subscribers, ensuring they stay informed without having to search for content.
- Description
The Seen & Heard newsletter delivers the biggest stories of Black America directly to subscribers' inboxes each week. It aims to keep important narratives accessible and free for all readers.
- Key Features
Weekly delivery of top stories; Focus on Black America; Free subscription; Accessible journalism
- Use Cases
The newsletter is most valuable for individuals seeking to stay informed about Black issues, community members wanting to support Black narratives, and anyone interested in social justice topics.
- Competitive advantages
Nonprofit model ensures accessibility and independence from paywalls; Focus on underrepresented stories in Black communities; Weekly updates keep subscribers engaged and informed
- Strengths
Capital B's strengths lie in its commitment to nonprofit journalism, its focus on Black issues, and its ability to deliver timely and relevant content directly to its audience.
- Positioning
The service positions itself as a vital source of information for Black communities, emphasizing the importance of accessible journalism.
- Audience
The target users include Black community members, social justice advocates, and individuals interested in the experiences of Black Americans.
- Brand Positioning
Capital B identifies as a Black-led, nonprofit news organization dedicated to serving Black communities with relevant and impactful stories.
- CTA
Sign up for our free newsletter
- Differentiation
This service is unique in its dedicated focus on Black narratives and issues, providing a platform for stories that may be overlooked by mainstream media.
- Tagline
Get the biggest stories of Black America delivered to your inbox each week for free.
- Tags
Black America
Nonprofit News
Community Stories
Social Justice
- Tone of Voice
Informative, supportive, engaging
- Founded
2021-01-01
- Founders
Akoto Ofori-Atta
Lauren Williams