- Service Name
CaratLane A Tanishq Partnership
- Industry
Jewellery, Online Retail
- Main Value Proposition
High quality, modern and everyday jewellery designs at revolutionary prices
- Description
Democratising jewellery and making it accessible to everyone
- Key Features
Exquisite craftsmanship, certification from international laboratories, 15-day return policy, old gold exchange, virtual try-on feature
- Use Cases
For personal use, gifting, special occasions
- Competitive advantages
Partnership with Tanishq, elimination of inefficiencies resulting in reduced costs, high quality craftsmanship and innovation
- Pricing
N/A
- Strengths
High quality craftsmanship, innovative designs, partnership with Tanishq, virtual try-on feature
- Positioning
Offering tastefully designed jewellery at revolutionary prices
- Audience
Anyone looking for high quality, modern and everyday jewellery designs at affordable prices
- CTA
Browse Now, View All Collections, Shop Our Instagram, Know More
- Social Proof
Customer reviews and testimonials on Instagram and website
- Tone of Voice
Innovative, modern, accessible, high quality
- Trust Factors
Certification from international laboratories, 15-day return policy, old gold exchange, high quality craftsmanship
- Differentiation
Partnership with Tanishq, elimination of inefficiencies resulting in reduced costs, virtual try-on feature
- Brand Positioning
Making beautiful jewellery accessible to everyone
- Founded
2008-10-01
- Founders
Avnish Anand
Gurukeerthi Gurunathan
Mithun Sacheti
Srinivasa Gopalan