- Service Name
Cardlytics
- Industry
Digital Advertising, Marketing Technology, Fintech, Consumer Insights
- Main Value Proposition
Cardlytics offers marketers the ability to drive incremental sales and enhance customer loyalty through targeted advertising based on deep insights into consumer spending behavior.
- Description
Cardlytics is a digital advertising platform that leverages purchase intelligence to help marketers identify opportunities and reach consumers with relevant ads. The platform enables precise measurement of marketing results, driving incremental sales and enhancing customer engagement.
- Key Features
Native ad platform in banks' digital channels; White-labeled rewards platform for banks; Comprehensive view of consumer spending; Targeted ads with measurable results
- Use Cases
Driving customer acquisition for brands; Enhancing customer loyalty through targeted rewards; Measuring the effectiveness of marketing campaigns
- Competitive advantages
Access to a large network of bank customers (over 168 million); Ability to measure true incremental sales impact of campaigns; Fraud-free and brand-safe advertising environment
- Strengths
Cardlytics' strengths lie in its extensive consumer insights, strong partnerships with financial institutions, and proven track record of delivering measurable results for advertisers.
- Positioning
Cardlytics positions itself as a leader in the digital advertising space, focusing on purchase intelligence to transform how brands connect with consumers.
- Audience
The primary target users include marketers from retail, grocery, telecom, and financial institutions, as well as banks looking to enhance customer engagement through rewards programs.
- CTA
Get started
- Tags
Purchase Intelligence
Digital Advertising
Customer Engagement
Marketing Measurement
- Tagline
Transform marketing with purchase intelligence through Cardlytics
- Tone of Voice
Professional, Insightful, Engaging
- Differentiation
Cardlytics uniquely integrates with banks' digital channels, providing a secure and comprehensive view of consumer spending, which allows for highly targeted advertising that is both effective and measurable.
- Brand Positioning
Cardlytics is identified as a transformative force in marketing, emphasizing its role in making commerce more rewarding for consumers and brands alike.
- Founded
2008-01-01
- Founders
Hans Theisen
Lynne Laube
Scott Grimes