- Service Name
CashEssentials
- Industry
Finance, Payments, Cash Management, Non-profit
- Main Value Proposition
CashEssentials offers a comprehensive platform for understanding and discussing the evolving role of cash in the economy, emphasizing its importance despite the rise of digital payments.
- Description
CashEssentials is a non-profit organization dedicated to providing unbiased information and fostering debate about the future of cash. It publishes daily news, reports, and blogs that highlight the importance of cash in the modern economy.
- Key Features
Daily news and reports on cash-related topics; Platform for public debate on cash's future; Recognition of innovations in cash services through CashTech Innovation Awards; Call for papers for the Future of Cash Conference
- Use Cases
Informing policymakers about the importance of cash in economic resilience; Providing insights for families in low-income communities regarding cash assistance programs; Encouraging innovation in cash services through awards and conferences
- Competitive advantages
Focus on unbiased information and research about cash; Engagement with a wide range of stakeholders including central banks and technology providers; Recognition of innovations through awards, promoting advancements in cash services
- Strengths
CashEssentials stands out for its commitment to unbiased reporting, its role as a facilitator of discussions among key industry players, and its focus on the societal benefits of cash.
- Positioning
CashEssentials positions itself as a leading voice in the cash advocacy space, emphasizing the need for cash in a rapidly digitizing economy.
- Audience
The target users include policymakers, financial institutions, technology providers, and the general public interested in the future of cash.
- CTA
Download the whitepaper, Subscribe to our newsletter
- Tags
Cash Advocacy
Payment Systems
Financial Inclusion
Innovation in Cash
- Tagline
The Data doesn’t Lie. Cash is no Longer in a Period of Decline.
- Tone of Voice
Informative, Engaging, Advocacy-driven
- Differentiation
CashEssentials uniquely combines cash advocacy with technological innovation, providing a space for stakeholders to engage in discussions about cash's future and its societal benefits.
- Brand Positioning
CashEssentials identifies as a non-profit organization focused on promoting the value of cash and ensuring that it remains a viable payment option in the future.
- Founded
2018-02-01
- Founders
Guillaume Lepecq