- Service Name
Cashkumar
- Industry
Financial Services, Lending, Peer-to-Peer Lending, Digital Lending
- Main Value Proposition
Cashkumar provides a platform for individuals to invest in low-risk loans with competitive returns, ensuring high liquidity and reduced risk through partner-backed businesses.
- Description
Cashkumar is a peer-to-peer lending platform that connects lenders with businesses in need of working capital loans. It offers low-risk investment opportunities with attractive returns, primarily targeting tier 2 and tier 3 cities in India.
- Key Features
Invest in low-risk working capital loans; Average returns of 12% per annum; Short investment tenures of 7 to 28 days; Diversified investments across vetted businesses
- Use Cases
Cashkumar is most valuable for individual investors looking to diversify their portfolios, businesses seeking quick working capital, and wealth managers aiming to offer clients low-risk investment options.
- Competitive advantages
Regulated as an NBFC-P2P by the RBI, ensuring compliance and trust; High liquidity with short investment tenures; 100% repayment rate on disbursed credit, indicating reliability
- Strengths
Cashkumar's strengths include a strong track record of repayments, a focus on low-risk investments, and the ability to provide better returns than traditional fixed deposits.
- Positioning
Cashkumar positions itself as a reliable and attractive investment platform for individuals seeking to lend to vetted businesses while earning competitive returns.
- Audience
The target users include individual investors, small business owners in tier 2 and tier 3 cities, and wealth managers looking for low-risk investment opportunities.
- CTA
Sign up as a lender!
- Tags
P2P Lending
Investment
Low Risk
High Returns
- Tagline
Borrow Quick. Lend Smart.
- Tone of Voice
Trustworthy, Informative, Encouraging
- Differentiation
Cashkumar stands out in the market by focusing on tier 2 and tier 3 cities, offering a unique opportunity for lenders to support local businesses while earning attractive returns.
- Brand Positioning
Cashkumar's brand identity is built around trust, reliability, and community support, focusing on empowering local businesses through accessible lending.
- Founded
2012-04-27
- Founders
Dhiren Makhija
Kannan Kandappan
Yogesh Joshi