- Service Name
CBS Local
- Industry
Media, News, Local News, Streaming News
- Main Value Proposition
CBS Local offers users immediate access to local news and live streaming, ensuring they stay informed about their community.
- Description
CBS Local provides personalized local news coverage and live streaming news 24/7. It connects users with their local CBS television and radio stations for timely updates and information.
- Key Features
Live streaming news coverage; Local news updates from various regions; Access to CBS shows and reports; User-friendly app for notifications and updates
- Use Cases
Users can rely on CBS Local for breaking news alerts, local event coverage, and live updates during emergencies or significant events.
- Competitive advantages
Comprehensive coverage of local news across multiple regions; Integration with CBS's established brand and resources; 24/7 live streaming capability for real-time updates
- Strengths
CBS Local's strengths lie in its extensive network of local news sources, the reliability of the CBS brand, and its ability to deliver timely information through live streaming.
- Positioning
CBS Local positions itself as a trusted source for local news, leveraging the credibility of CBS while focusing on community-specific content.
- Audience
The target audience includes local residents seeking timely news updates, CBS viewers looking for local content, and individuals interested in live news streaming.
- CTA
Get your local news and live free 24/7 streaming news.
- Tags
Local News
Live Streaming
Breaking News
Community Updates
- Tagline
Your local news and live free 24/7 streaming news
- Tone of Voice
Informative, engaging, trustworthy
- Differentiation
CBS Local uniquely combines the extensive resources of CBS with a localized focus, providing tailored news content that resonates with specific communities.
- Brand Positioning
CBS Local maintains a strong brand identity as a reliable news provider, emphasizing its commitment to local journalism and community engagement.
- Founded
2010-01-01