- Service Name
Character.com
- Industry
Retail, Clothing, Children's Clothing, Character Merchandise
- Main Value Proposition
Character.com provides a unique shopping experience for families by offering a vast selection of character-themed clothing and accessories for both children and adults.
- Description
Character.com is an online retailer specializing in children's clothing and accessories featuring popular characters. The site offers a wide range of products for kids and adults, including pyjamas, clothing, and homeware.
- Key Features
Over 200+ character options; Free delivery on orders over £40; 30-day money-back guarantee; Wide range of sizes for all ages
- Use Cases
Ideal for parents looking to purchase themed clothing for their children, gifts for special occasions, or character merchandise for personal use.
- Competitive advantages
Extensive selection of over 200 characters; High customer satisfaction with over 20,000 5-star reviews on Trustpilot; Free delivery on qualifying orders
- Strengths
Character.com excels in providing a wide variety of character-themed products, ensuring quality and authenticity, and maintaining a strong customer service reputation.
- Positioning
Character.com positions itself as a go-to destination for character-themed clothing and accessories, appealing to families and fans of popular culture.
- Audience
The primary target audience includes parents of young children, gift buyers for kids, and fans of popular characters across various age groups.
- CTA
Join The Crew! Sign up now for a chance to win back the value of your order, receive special offers, competitions and more.
- Tags
Kids Clothing
Character Merchandise
Pyjamas
Accessories
- Tagline
Character.com Official Site: Kids Pyjamas, Clothing and Accessories.
- Tone of Voice
Friendly, playful, engaging
- Differentiation
The service stands out by offering a diverse range of officially licensed character merchandise, catering to various age groups and preferences.
- Brand Positioning
The brand identity emphasizes fun, nostalgia, and quality, focusing on character-driven products that resonate with both children and adults.
- Founded
2009-01-01
- Founders
Karen Hewitt
Stephen Hewitt