- Service Name
Cheap as Chips
- Industry
Retail, discount department store, variety store
- Main Value Proposition
Affordable everyday products with the convenience of local shopping and flexible payment options.
- Description
Cheap as Chips is an Australian discount department store offering a wide range of products at affordable prices. With over 50 locations across Australia, it provides convenient shopping options including click and collect services.
- Key Features
Free shipping for orders over $80; Flexible payment options including Afterpay and Zip Pay; Click & Collect service from local stores; Chippie Rewards program to earn while you shop
- Use Cases
Ideal for budget-conscious shoppers looking for everyday essentials, families needing a variety of household items, and individuals seeking convenient shopping solutions.
- Competitive advantages
Wide range of products across various categories; Strong local presence with over 50 stores; Flexible payment options that cater to different customer needs
- Strengths
The store's extensive product range, competitive pricing, and convenient shopping options enhance customer satisfaction and loyalty.
- Positioning
Cheap as Chips positions itself as a leading discount department store in Australia, focusing on affordability and convenience.
- Audience
Target users include budget-conscious families, young adults looking for affordable products, and local shoppers who prefer in-store pickup.
- CTA
Continue shopping, Log in, Checkout
- Tags
affordable products
discount store
Australian owned
everyday essentials
- Tagline
Live Cheaper Everyday!
- Tone of Voice
Friendly, approachable, value-driven
- Differentiation
Cheap as Chips stands out as an Australian-owned discount store with a vast selection of products and a strong local presence, making it easy for customers to shop and collect their purchases.
- Brand Positioning
The brand identity emphasizes value for money, local ownership, and a commitment to providing a wide range of products at low prices.
- Founded
1985-01-01