- Service Name
Choctawhatchee Electric Cooperative (CHELCO)
- Industry
Utilities, Energy, Electric Distribution, Cooperative
- Main Value Proposition
CHELCO offers reliable electric service with a commitment to community and member satisfaction.
- Description
CHELCO is a not-for-profit electric distribution cooperative that provides electricity to over 56,000 accounts in Florida's panhandle. The cooperative focuses on delivering quality services and products while adhering to cooperative principles.
- Key Features
Online account management for easy service access; Outage reporting and monitoring through the MyCHELCO app; Energy audits and rebates for energy efficiency; Community programs supporting local initiatives and education
- Use Cases
CHELCO is most valuable for residential and commercial customers needing reliable electricity, members seeking energy efficiency rebates, and community members participating in local programs.
- Competitive advantages
Not-for-profit structure that focuses on member satisfaction; Wide range of community programs and educational initiatives; Robust online services for account management and outage reporting
- Strengths
CHELCO's strengths include its commitment to community service, extensive service area coverage, and a strong focus on member engagement and satisfaction.
- Positioning
CHELCO positions itself as a community-focused electric cooperative that prioritizes member needs and local engagement.
- Audience
The target users include residential customers, commercial businesses, and community members in Walton, Okaloosa, Holmes, and Santa Rosa counties.
- CTA
Turn Power On
- Tags
Electricity
Cooperative
Community Programs
Energy Efficiency
- Tagline
Powering our community, empowering our people!
- Tone of Voice
Community-oriented, supportive, reliable
- Differentiation
CHELCO operates as a member-owned cooperative, prioritizing community engagement and member benefits over profit.
- Brand Positioning
CHELCO's brand identity emphasizes community empowerment, reliability, and member ownership.
- Founded
1940-01-01