- Service Name
Choosing Therapy
- Industry
Mental Health, Online Publication, Health Information, Behavioral Health
- Main Value Proposition
Choosing Therapy offers trusted, evidence-based mental health information and resources to empower individuals on their mental health journey.
- Description
Choosing Therapy is an online platform that provides evidence-based mental health information and resources. It features articles written by licensed therapists and medical professionals, ensuring accuracy and practical guidance for users seeking help with mental health issues.
- Key Features
Expert-written articles by licensed therapists and medical professionals; Comprehensive resources on various mental health topics; Directory of local therapists for in-person and online therapy; User-friendly navigation for easy access to information
- Use Cases
Individuals seeking reliable information on mental health issues; People looking for guidance on starting therapy; Users wanting to find local therapists or online therapy options; Those interested in learning about specific mental health conditions
- Competitive advantages
Content created and reviewed by licensed professionals, enhancing credibility; Wide range of topics covering mental health, relationships, and wellness; Free directory of local therapists, making it easier for users to find help
- Strengths
The platform's strengths lie in its expert-driven content, comprehensive coverage of mental health topics, and commitment to maintaining high editorial standards.
- Positioning
Choosing Therapy positions itself as a trusted source for mental health information, focusing on evidence-based content that is accessible and user-friendly.
- Audience
The target audience includes individuals experiencing mental health issues, those seeking relationship advice, parents, and members of marginalized communities such as BIPOC and LGBTQIA+.
- CTA
Find a therapist near you
- Tags
Mental Health
Therapy
Wellness
Relationships
- Tagline
Mental Health Information from the Experts
- Tone of Voice
Informative, compassionate, supportive
- Differentiation
Choosing Therapy stands out by providing content that is not only written by experts but also medically reviewed, ensuring high editorial standards and trustworthiness.
- Brand Positioning
The brand identity emphasizes trust, expertise, and a commitment to providing accurate and helpful mental health resources in a welcoming environment.
- Founded
2019-01-01
- Founders
Ian Atkins
Marc Prosser