- Service Name
Circle of Blue
- Industry
Nonprofit journalism, environmental reporting, water management, climate change advocacy
- Main Value Proposition
Circle of Blue delivers critical information and insights on water crises, empowering communities and policymakers to make informed decisions.
- Description
Circle of Blue is a nonprofit organization that focuses on reporting and providing data on global water issues, particularly in relation to food, energy, and climate change. It aims to raise awareness and provide solutions to the world's resource crises through investigative journalism and data collection.
- Key Features
In-depth reporting on water-related issues; Data collection and analysis on water, food, and energy; Collaboration with global organizations for policy expertise; Innovative journalism model combining science, data, and design
- Use Cases
Circle of Blue is most valuable for policymakers, environmental advocates, and the general public seeking to understand and address water-related challenges.
- Competitive advantages
Award-winning investigative journalism; Strong partnerships with global organizations; Focus on actionable insights and solutions
- Strengths
Circle of Blue's strengths lie in its comprehensive coverage of water issues, its commitment to high-quality journalism, and its ability to engage with a wide audience through various media formats.
- Positioning
Circle of Blue positions itself as a leading source of information and analysis on the intersection of water, food, and energy in the context of climate change.
- Audience
The target users include environmental activists, policymakers, researchers, and anyone interested in water sustainability and climate change.
- CTA
Subscribe to Circle of Blue’s The Stream for global water news.
- Tags
Water Security
Climate Change
Environmental Journalism
Resource Management
- Tagline
Award-winning nonprofit journalism from the frontlines of water, food, and energy in the changing climate.
- Tone of Voice
Informative, urgent, authoritative
- Differentiation
Circle of Blue uniquely combines journalism, science, and data to address the complex challenges of water scarcity and quality, positioning itself as a leader in environmental reporting.
- Brand Positioning
The brand is identified as a trusted source of knowledge and advocacy for water issues, emphasizing its role in promoting informed dialogue and action.
- Founded
2000-01-01
- Founders
J. Carl Ganter