- Service Name
Citizen
- Industry
Technology, mobile applications, safety, personal safety services
- Main Value Proposition
Citizen offers immediate notifications and live broadcasts of reported crimes and incidents, enabling users to make informed decisions about their safety.
- Description
Citizen is a mobile application that provides real-time safety alerts and incident updates to its users. It empowers individuals to stay informed and connected with their community for enhanced personal safety.
- Key Features
Real-time 911 alerts; Instant help from crisis responders; Safety tracking for friends and family; Live video updates of incidents
- Use Cases
Citizen is most valuable in scenarios such as emergency situations, community safety awareness, and real-time updates during public incidents.
- Competitive advantages
Faster alerts than traditional emergency notifications; User-generated live video updates for real-time situational awareness; Community-driven platform that promotes transparency and safety for all
- Strengths
Citizen's strengths lie in its ability to deliver timely information, foster community engagement, and enhance personal safety through real-time updates and alerts.
- Positioning
Citizen positions itself as a personal safety network that empowers users to protect themselves and their communities through real-time information.
- Audience
The target users include individuals concerned about personal safety, families wanting to keep track of loved ones, and community members seeking to stay informed about local incidents.
- CTA
Download for Free
- Tags
safety alerts
real-time updates
community protection
incident reporting
- Tagline
Where people protect each other.
- Tone of Voice
Empowering, urgent, informative
- Differentiation
Citizen uniquely combines real-time alerts with live video feeds from users on the scene, providing a more comprehensive view of incidents compared to traditional alert systems.
- Brand Positioning
Citizen's brand identity emphasizes community safety, transparency, and empowerment, appealing to users who value real-time information and proactive safety measures.
- Founded
2015-01-01
- Founders
Andrew Frame
JD Maresco
Luis Samaniego