- Service Name
Citizens of Soil
- Industry
Food & Beverage, Olive Oil, Organic Products, Sustainable Agriculture
- Main Value Proposition
Citizens of Soil provides high-quality, sustainably sourced olive oils while supporting small-scale farmers and promoting environmental responsibility.
- Description
Citizens of Soil offers award-winning extra virgin olive oils sourced from female producers practicing regenerative farming. The service emphasizes sustainability and community, delivering high-quality oils directly to consumers' doors.
- Key Features
Award-winning extra virgin olive oils; Sourced from regenerative farms; Refillable packaging to reduce waste; Curated selection by a sommelier
- Use Cases
Monthly subscription for olive oil enthusiasts; Gifting memberships for special occasions; Cooking and enhancing meals with high-quality oils
- Competitive advantages
Direct sourcing from small-scale, female-led farms; Transparent supply chain allowing traceability of products; Commitment to sustainability through refillable packaging and support for soil health initiatives
- Strengths
Citizens of Soil excels in offering premium quality olive oils, a strong ethical stance on sustainability, and a community-focused business model that supports small farmers.
- Positioning
Citizens of Soil positions itself as a premium olive oil provider that prioritizes sustainability, quality, and community engagement in the olive oil industry.
- Audience
The target audience includes food enthusiasts, environmentally conscious consumers, and individuals looking to support female-led businesses in the agricultural sector.
- CTA
JOIN THE CLUB
- Tags
Extra Virgin Olive Oil
Sustainable Farming
Female Producers
Refillable Packaging
- Tagline
Good soil makes great oil.
- Tone of Voice
Authentic, passionate, community-oriented
- Differentiation
The service uniquely combines high-quality olive oil with a commitment to regenerative farming practices and a focus on female producers, creating a community-oriented approach to olive oil consumption.
- Brand Positioning
The brand identity emphasizes ethical sourcing, environmental responsibility, and a commitment to supporting small-scale farmers, particularly women in agriculture.
- Founded
2020-01-01
- Founders
Michael Vachon