- Service Name
CitrusAd
- Industry
Retail Media, Advertising, Digital Marketing, E-commerce
- Main Value Proposition
CitrusAd offers a comprehensive retail media solution that enhances advertising effectiveness both online and in-store, driving increased sales and customer engagement.
- Description
CitrusAd is a next-generation retail media platform that combines on-site and off-site advertising capabilities. It leverages AI and person-first intelligence to enhance the shopping experience and drive sales for retailers and advertisers.
- Key Features
Unified platform for on-site and off-site capabilities; Real-time reporting for campaign performance; Quick to launch campaigns; Smart data analytics for customer behavior
- Use Cases
CitrusAd is most valuable for retailers looking to boost sales through targeted advertising, brands aiming to enhance their digital marketing strategies, and advertisers seeking effective campaign management tools.
- Competitive advantages
End-to-end self-serve platform that simplifies campaign management; Access to a vast network of privacy-protected CORE IDs for targeted advertising; Proven results in increasing both online and in-store sales
- Strengths
CitrusAd's strengths lie in its innovative technology, user-friendly interface, and strong partnerships with major retailers, which enhance its market presence and effectiveness.
- Positioning
CitrusAd positions itself as a leader in the retail media space, emphasizing its unique combination of on-site and off-site advertising capabilities powered by advanced technology.
- Audience
The target users include retailers, advertisers, and brands in the consumer goods sector, particularly those focused on enhancing their digital presence and sales performance.
- CTA
Get Started
- Tags
Retail Media
Digital Advertising
E-commerce Solutions
AI-driven Marketing
- Tagline
The evolution of our next-gen platform: Epsilon Retail Media
- Tone of Voice
Professional, innovative, user-friendly
- Differentiation
CitrusAd uniquely combines industry-leading on-site monetization with Epsilon's off-site capabilities, making it the first platform to unify these functionalities in retail media.
- Brand Positioning
CitrusAd identifies itself as a retail tech company focused solely on retail media, leveraging deep industry expertise to deliver tailored solutions.
- Founded
2017-03-01
- Founders
Brad Moran
Nick Paech