- Service Name
Coco Bonito SUNNYCORDS®
- Industry
Fashion, Accessories, Eyewear, Sunglasses Chains
- Main Value Proposition
Coco Bonito provides fashionable and functional accessories that ensure users never lose their sunglasses again while supporting ethical craftsmanship.
- Description
Coco Bonito offers a unique range of SUNNYCORDS® sunglasses chains and glasses holders designed to prevent users from losing their sunglasses. The products are ethically made and celebrate artisanal craftsmanship from various cultures around the world.
- Key Features
Ethically made products; Wide assortment of stylish designs; Functional designs to prevent loss of sunglasses; Collaboration with female local communities for handcrafted collections
- Use Cases
The SUNNYCORDS® are ideal for anyone who wears sunglasses, making them perfect for beach outings, outdoor activities, and as thoughtful gifts.
- Competitive advantages
Unique designs that reflect cultural craftsmanship; Commitment to ethical production and female empowerment; Fast shipping and free shipping within the Netherlands
- Strengths
Coco Bonito's strengths lie in its commitment to ethical manufacturing, stylish and functional product offerings, and strong brand identity focused on empowerment and craftsmanship.
- Positioning
Coco Bonito positions itself as a trendy and ethical brand in the fashion accessories market, appealing to consumers who value style and social responsibility.
- Audience
The target audience includes fashion-conscious individuals, environmentally aware consumers, and those looking for unique gifts, particularly women who appreciate artisanal craftsmanship.
- CTA
Shop All
- Tags
sunglass chains
ethical fashion
handcrafted accessories
female empowerment
- Tagline
The original SUNNY CORDS by Coco Bonito.
- Tone of Voice
Empowering, stylish, ethical
- Differentiation
Coco Bonito stands out in the market by combining stylish designs with ethical production practices, collaborating with female artisans from various countries to create unique, handcrafted products.
- Brand Positioning
Coco Bonito identifies as a female-owned brand that champions ethical production and empowerment through craftsmanship, creating a strong emotional connection with its audience.
- Founded
2013-01-01