- Service Name
Coconuts Media
- Industry
Media, News, Digital Publishing, Online Journalism
- Main Value Proposition
Coconuts Media offers a unique blend of local news and entertainment, tailored for the urban youth of Asia, helping them stay informed and engaged with their communities.
- Description
Coconuts Media is a network of local city websites that provides fresh and engaging news from urban areas across Asia. It aims to inform and entertain young people in major cities, enhancing their urban living experience.
- Key Features
Local city coverage; Engaging and entertaining content; Social media integration; Community-focused journalism
- Use Cases
Coconuts is most valuable for urban dwellers seeking local news, expatriates wanting to stay connected with their city, and businesses looking to advertise to a young, engaged audience.
- Competitive advantages
Strong local presence in multiple Asian cities; Engaging content that combines news with entertainment; Active community involvement through initiatives like COCO+ membership
- Strengths
Coconuts Media's strengths lie in its ability to connect with a young audience through relatable content, its extensive local coverage, and its innovative use of social media to amplify stories.
- Positioning
Coconuts positions itself as a leading media company for forward-thinking young people in Asia, focusing on local news and cultural stories.
- Audience
The target users include young professionals, expatriates, and urban dwellers in major Asian cities such as Bangkok, Singapore, and Manila.
- CTA
Join Now
- Tags
Local News
Urban Culture
Community Engagement
Social Media
- Tagline
Fresh and Juicy News from Asia
- Tone of Voice
Informal, engaging, youthful
- Differentiation
Coconuts stands out by focusing on local stories and cultural insights that resonate with young urban audiences, leveraging social media for wider reach and engagement.
- Brand Positioning
Coconuts Media identifies itself as a fresh and vibrant source of news, aiming to alleviate boredom and ignorance among urban youth.
- Founded
2011-01-01
- Founders
Byron Perry