- Service Name
College Board
- Industry
Education, Testing and Assessment, College Admissions, College Preparation
- Main Value Proposition
The College Board empowers students to take control of their educational journey and future through a variety of resources and support systems.
- Description
The College Board is a non-profit organization that provides resources and tools for students to succeed in their college journey, including standardized tests like the SAT and AP programs. It aims to connect students with opportunities for higher education and career success.
- Key Features
Personalized recommendations based on student performance; Access to PSAT/NMSQT, SAT, and AP scores; Comprehensive college search tools; Scholarship search and career quizzes
- Use Cases
Students preparing for college entrance exams, educators seeking resources for student success, and individuals looking for scholarship opportunities.
- Competitive advantages
Established reputation as a trusted non-profit organization; Wide range of resources including test preparation and college search tools; Access to a large network of member institutions and organizations
- Strengths
The College Board's strengths lie in its extensive research, mission-driven approach, and the breadth of resources it offers to students and educators.
- Positioning
The College Board positions itself as a leader in educational resources, focusing on college readiness and success.
- Audience
High school students, educators, and parents seeking guidance on college admissions and standardized testing.
- CTA
Sign in for personalized recommendations and access to your PSAT/NMSQT, SAT, and AP scores and more.
- Tags
College Preparation
Standardized Testing
Scholarships
Career Planning
- Tagline
College and Career Start Here
- Tone of Voice
Supportive, informative, empowering
- Differentiation
The College Board uniquely combines standardized testing with extensive college and career planning resources, making it a comprehensive platform for students.
- Brand Positioning
As a mission-driven non-profit, the College Board emphasizes its commitment to providing equitable access to education and opportunities for all students.
- Founded
1900-01-01
- Founders
David Coleman