- Service Name
Common Application
- Industry
Education, higher education, college admissions, application services
- Main Value Proposition
Common App simplifies the college application process, making it more accessible and efficient for students and educators.
- Description
Common Application is a streamlined platform that facilitates college applications for over 1,000 institutions. It supports students, counselors, and recommenders by saving time and tracking deadlines throughout the application process.
- Key Features
Access to over 1,000 colleges; Support for first-time and transfer applicants; Guidance on financial aid and scholarships; Resources for counselors and recommenders
- Use Cases
Common App is most valuable for high school seniors applying to college for the first time, transfer students seeking to complete their degrees, and counselors assisting students in the application process.
- Competitive advantages
Extensive college network with over 1,000 member institutions; User-friendly platform that centralizes the application process; Commitment to equity and access in higher education
- Strengths
The service's strengths lie in its extensive college partnerships, user-friendly interface, and strong focus on supporting underrepresented students in their college journey.
- Positioning
Common App positions itself as a comprehensive solution for college applications, emphasizing accessibility and support for all students.
- Audience
The primary target users include high school students, transfer students, and educational counselors who seek to facilitate the college application process.
- CTA
Start your application
- Tags
college applications
higher education
student support
accessibility
- Tagline
Your future starts here
- Tone of Voice
Supportive, encouraging, informative
- Differentiation
Common App uniquely combines a vast network of colleges with comprehensive resources and support for both students and counselors, promoting equity in college admissions.
- Brand Positioning
Common App is identified as a not-for-profit organization dedicated to enhancing access to higher education through streamlined application processes and resources.
- Founded
1975-01-01