- Service Name
Common Objective
- Industry
Fashion, Sustainability, Ethical Fashion, Online Networking
- Main Value Proposition
Common Objective provides a comprehensive network and resources for fashion professionals to enhance their sustainability practices and connect with like-minded individuals.
- Description
Common Objective is an online platform designed to support fashion professionals in adopting sustainable practices. It connects users with resources, training, and a community focused on improving sustainability in the fashion industry.
- Key Features
Personalised dashboard for tailored connections; Access to hundreds of sustainability resources and training courses; Networking opportunities with industry leaders and peers; Sustainability ranking to boost visibility of ethical businesses
- Use Cases
Common Objective is most valuable for fashion brands seeking sustainable suppliers, professionals looking to enhance their knowledge in sustainable practices, and businesses aiming to network with industry leaders.
- Competitive advantages
Access to a vast network of sustainable suppliers and buyers; Tailored resources and training specifically for fashion professionals; A sustainability ranking system that rewards ethical practices
- Strengths
The platform's strengths lie in its extensive resource library, strong community engagement, and the ability to connect users with relevant industry contacts and training.
- Positioning
Common Objective positions itself as the essential community for sustainable fashion, providing tools and connections to foster ethical practices.
- Audience
The target users include fashion brands, retailers, suppliers, and professionals committed to sustainability in the fashion industry.
- CTA
Join CO for free
- Tags
Sustainable Fashion
Ethical Practices
Networking
Training Resources
- Tagline
Do Fashion Better
- Tone of Voice
Supportive, informative, collaborative
- Differentiation
Common Objective uniquely positions itself as a community-driven platform specifically for the fashion industry, focusing on sustainability and ethical practices, unlike generic business networks.
- Brand Positioning
The brand identity of Common Objective is centered around sustainability, collaboration, and innovation within the fashion industry, appealing to those who prioritize ethical practices.
- Founded
2015-03-26
- Founders
Brijitte Dreyfus
Harold Tillman
Tamsin Lejeune