- Service Name
Common Sense Media
- Industry
Nonprofit, media, family entertainment, digital literacy
- Main Value Proposition
Common Sense Media offers trustworthy information and expert advice to help families navigate media choices effectively.
- Description
Common Sense Media is a nonprofit organization that provides expert reviews and recommendations for movies, TV shows, books, apps, and games tailored for families. It aims to help parents make informed decisions about media consumption for their children.
- Key Features
Age-based media reviews; Expert recommendations for movies, TV shows, books, apps, and games; Common Sense Selections for quality content; Guides for digital parenting and media literacy
- Use Cases
Common Sense Media is most valuable for parents seeking guidance on what movies, TV shows, books, apps, and games are suitable for their children based on age and content.
- Competitive advantages
Independent and objective reviews from experts; Focus on age-appropriate content for children; Comprehensive resources for digital parenting
- Strengths
The service is recognized for its extensive database of age-based reviews and its commitment to helping families make informed media choices.
- Positioning
Common Sense Media positions itself as the leading independent source for media recommendations and advice for families.
- Audience
The primary target users are parents, educators, and caregivers who want to ensure safe and appropriate media consumption for children.
- CTA
Join us
- Tags
media reviews
parenting advice
children's entertainment
digital literacy
- Tagline
Ratings and reviews parents trust
- Tone of Voice
Trustworthy, informative, supportive
- Differentiation
Common Sense Media stands out by being a nonprofit organization dedicated to providing unbiased reviews and recommendations specifically for families, unlike commercial platforms that may prioritize advertising revenue.
- Brand Positioning
The brand is identified as a trusted resource for families, emphasizing its nonprofit status and commitment to improving children's media experiences.
- Founded
2003-01-01
- Founders
Jim Steyer
Karen Edwards
Lawrence Wilkinson
Linda Burch