- Service Name
Compare the Market
- Industry
Insurance and Financial Services, Comparison Services, Price Comparison, Rewards Programs
- Main Value Proposition
Save money and time by comparing prices across various products and services, while also enjoying exclusive rewards.
- Description
Compare the Market is a comparison service that helps users find better deals on insurance, household bills, and financial products. It offers personalized deals and rewards for users who take out qualifying products through the platform.
- Key Features
Personalized deals delivered ahead of renewal; Wide range of comparison options including insurance and utilities; Rewards program offering discounts on dining and entertainment; Impartial service that compares prices from numerous providers
- Use Cases
Ideal for users looking to save on insurance premiums, household bills, and financial products, as well as those interested in maximizing rewards on everyday spending.
- Competitive advantages
High customer satisfaction rating of 4.8 out of 5 on Trustpilot; Offers a comprehensive range of products including insurance, utilities, and financial services; Impartial comparisons that prioritize user needs without bias towards providers
- Strengths
The platform is user-friendly, offers a wide variety of products, and provides significant savings opportunities through its rewards program.
- Positioning
Compare the Market positions itself as a comprehensive and user-friendly platform for comparing prices and finding the best deals in the market.
- Audience
Target users include cost-conscious consumers, families, young drivers, and individuals seeking to manage their finances effectively.
- CTA
Get a year of Rewards*
- Tags
price comparison
insurance
rewards
savings
- Tagline
A new era. Personalised deals delivered by AutoSergei™
- Tone of Voice
Friendly, straightforward, helpful
- Differentiation
The service uniquely combines price comparison with a rewards program, allowing users to save on both bills and leisure activities.
- Brand Positioning
The brand identity emphasizes simplicity, savings, and customer-centric service, appealing to savvy shoppers who value both time and money.
- Founded
2006-01-01
- Founders
Douw Steyn
Maurice Wigglethorpe-Throom