- Service Name
It's Complicated
- Industry
Mental Health, Therapy Services, Online Counseling, Psychotherapy
- Main Value Proposition
The primary value offered is a personalized matching service that combines data and human intelligence to connect users with the right therapist for their specific needs.
- Description
It's Complicated is a platform that connects individuals with over 1,500 vetted therapists and coaches globally, offering both in-person and online therapy options. The service aims to simplify the process of finding the right therapist based on individual needs and backgrounds.
- Key Features
Free matching service based on individual needs; Access to over 1,500 vetted therapists and coaches; Flexible pricing options to make therapy accessible; Available in more than 60 languages
- Use Cases
It's Complicated is most valuable for individuals seeking therapy for depression, anxiety, trauma, stress, and relationship issues, as well as those looking for specialized support like couples therapy or coaching.
- Competitive advantages
High success rate with 9/10 clients finding their therapist; Strong community presence in major cities across Europe and globally; Comprehensive support for various mental health issues, including specialized therapy modalities
- Strengths
The service's main strengths include its extensive network of therapists, a user-friendly matching process, and a commitment to making therapy accessible and affordable for everyone.
- Positioning
It's Complicated positions itself as a compassionate and accessible platform for mental health support, focusing on the importance of the therapeutic alliance.
- Audience
The target users include individuals seeking mental health support, couples looking for counseling, and expatriates needing therapy in their preferred language.
- CTA
Find your match
- Tags
Therapy
Mental Health
Counseling
Online Therapy
- Tagline
Life is complicated. Finding a therapist shouldn't be.
- Tone of Voice
Compassionate, professional, approachable
- Differentiation
It's Complicated is unique in the market as it is built and owned by therapists, ensuring that the matching process is informed by professional insights and experiences.
- Brand Positioning
The brand identity emphasizes empathy, professionalism, and a commitment to improving mental health accessibility, appealing to a diverse audience.
- Founded
2018-01-01
- Founders
Jakob Lusensky
Johanne Schwensen