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Crisp: Summary

Crisp is an app-only supermarket that specializes in delivering ultra-fresh food directly from producers to consumers. Customers can order quality products from small-scale makers and farmers, with delivery available the next day across the Netherlands.

Service Name

Crisp

Industry

Grocery, e-commerce, food delivery, online supermarket

Main Value Proposition

Crisp offers a convenient way to access fresh, high-quality food directly from producers, ensuring that customers receive their groceries quickly and efficiently.

Description

Crisp is an app-only supermarket that specializes in delivering ultra-fresh food directly from producers to consumers. Customers can order quality products from small-scale makers and farmers, with delivery available the next day across the Netherlands.

Key Features

Order quality products from hundreds of small-scale makers and farmers; Next-day delivery across the Netherlands; No subscription required; pay per order; Track your delivery in real-time

Use Cases

Crisp is most valuable for busy individuals and families looking for convenient access to fresh groceries without the need to visit a physical store.

Competitive advantages

No subscription model, allowing flexibility for customers; Focus on ultra-fresh products sourced directly from local producers; Real-time tracking of deliveries for enhanced customer experience

Strengths

Crisp's main strengths include its commitment to quality and freshness, a user-friendly app experience, and a strong focus on customer service.

Positioning

Crisp positions itself as a modern, convenient alternative to traditional supermarkets, emphasizing freshness and quality.

Audience

The target users include health-conscious consumers, busy professionals, and families who prioritize fresh and quality food.

CTA

Download the app and get your first €15 free!

Tags
  • fresh food

  • online supermarket

  • food delivery

  • quality groceries

Tagline

The supermarket app for ultra-fresh food

Tone of Voice

Friendly, approachable, reliable

Differentiation

Crisp stands out by providing a direct supply chain from producers to consumers, eliminating unnecessary intermediaries and ensuring freshness.

Brand Positioning

Crisp's brand identity is centered around providing better food options in a hassle-free manner, appealing to consumers who value quality and sustainability.

Founded

2018-01-01

Founders
  • Eric Klaassen

  • Michiel Roodenburg

  • Tom Peeters