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Currant Fielding Solutions: SWOT analysis

Currant Fielding Solutions specializes in conducting global B2B surveys using a fully profiled phone-touch-only database. They offer critical quantitative research with a high response rate compared to traditional methods.

Strengths

  • Currant Fielding Solutions has conducted over 1700 studies, showcasing extensive industry experience.

  • The company boasts a high response rate of over 40%, significantly outperforming traditional CATI methods.

  • It has a diverse client base, including Fortune 1000 and 500 companies, enhancing its credibility and market reach.

  • As a certified LGBT Business Enterprise, it emphasizes inclusivity and diversity, appealing to socially conscious clients.

  • The use of a fully profiled phone-touch-only database allows for more reliable and targeted survey results.

  • Specialization in sectors such as IT, Finance, and Healthcare positions the company as an expert in these lucrative markets.

  • The brand is recognized for its professional, trustworthy tone, which fosters strong client relationships.

  • Membership in ESOMAR further validates its commitment to high standards in market research.

Weaknesses

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Opportunities

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Threats

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