- Service Name
Curtsy
- Industry
E-commerce, Fashion, Secondhand Retail, Mobile Applications
- Main Value Proposition
Curtsy offers a seamless and enjoyable way for women to shop for and sell secondhand fashion, making thrifting accessible and convenient.
- Description
Curtsy is a mobile application that allows women to buy and sell secondhand clothing, shoes, and accessories. It provides a convenient platform for users to engage in thrifting directly from their phones.
- Key Features
User-friendly mobile app for buying and selling; Curated collections for various occasions and styles; Free shipping on select items; Daily updates with new items tailored to user preferences
- Use Cases
Curtsy is most valuable for women looking to refresh their wardrobe with unique secondhand items, sell unused clothing for extra cash, or find trendy pieces for specific events.
- Competitive advantages
Strong community engagement through social sharing and word-of-mouth; Tailored shopping experience with personalized recommendations; Focus on secondhand fashion, appealing to eco-conscious consumers
- Strengths
Curtsy's strengths lie in its user-friendly interface, curated collections, and the ability to connect a community of buyers and sellers, enhancing the overall shopping experience.
- Positioning
Curtsy positions itself as a modern, convenient solution for thrifting, emphasizing ease of use and a curated shopping experience tailored to women's fashion.
- Audience
The target users are primarily women aged 18-35 who are interested in sustainable fashion, thrifting, and online shopping. The platform also appeals to eco-conscious consumers and those looking for budget-friendly fashion options.
- CTA
Take The Style Quiz ->
- Tags
Thrifting
Secondhand Fashion
Sustainable Shopping
Women’s Clothing
- Tagline
Thrifting, Delivered.
- Tone of Voice
Friendly, approachable, trendy
- Differentiation
Curtsy stands out by focusing specifically on women's fashion and providing a curated shopping experience that caters to various styles and occasions.
- Brand Positioning
Curtsy's brand identity is centered around empowerment, sustainability, and community, appealing to women who value both style and environmental consciousness.
- Founded
2015-12-01
- Founders
Clara Agnes Ault
David Oates
Eli Allen
William Ault