- Service Name
Cushon
- Industry
Fintech, financial services, workplace pensions, savings
- Main Value Proposition
Cushon provides a seamless and accessible way to manage workplace pensions and savings, empowering users to take control of their financial future.
- Description
Cushon is a fintech company that simplifies workplace pensions and savings by providing a user-friendly app that consolidates financial information. It offers climate-friendly investment options, making it easier for users to manage their financial future.
- Key Features
All-in-one app for pensions, ISAs, and savings; Jargon-free financial resources and tools; Automatic enrolment ready; Trusted by over 600,000 members across more than 23,000 organisations
- Use Cases
Cushon is most valuable for individuals looking to manage their pensions and savings easily, employers seeking to offer workplace pension schemes, and financial advisers managing client portfolios.
- Competitive advantages
Climate-friendly investment options; User-friendly interface with easy access to financial information; Strong backing from NatWest Group, enhancing trust and credibility
- Strengths
Cushon's strengths lie in its innovative technology, commitment to user education, and the ability to provide a comprehensive view of financial assets in one place.
- Positioning
Cushon positions itself as a modern, tech-driven solution for workplace pensions and savings, focusing on ease of use and accessibility.
- Audience
The target users include employees looking for easy pension management, employers wanting to provide workplace savings solutions, and financial advisers assisting clients with pension administration.
- Brand Positioning
Cushon identifies itself as a forward-thinking fintech company that prioritizes financial wellbeing and sustainability in its offerings.
- CTA
Get started
- Differentiation
Cushon stands out by offering a single app that consolidates various financial products, eliminating the need for multiple logins and providing a user-friendly experience.
- Tagline
Making workplace pensions and savings easy
- Tags
workplace pensions
savings
financial wellbeing
investment
- Tone of Voice
Friendly, approachable, informative
- Founded
2014-01-01
- Founders
Ben Pollard
Phil Hollingdale