- Service Name
CW MARS
- Industry
Library Services, Non-Profit, Resource Sharing, Community Engagement
- Main Value Proposition
CW MARS empowers member libraries to provide excellent services to their communities through resource sharing technology.
- Description
CW MARS is a diverse multi-type library consortium that connects over 150 member libraries in Central and Western Massachusetts. It provides shared resources and technical support to enhance library services and community access to information.
- Key Features
Access to millions of items in a shared catalog; Integrated library system (ILS) for member libraries; Technical support and training for library staff; Mobile app for catalog management and digital library card access
- Use Cases
Libraries seeking to enhance their resource sharing capabilities, patrons looking for access to a wide range of materials, and organizations aiming to improve community library services.
- Competitive advantages
Access to a vast shared catalog with over 8 million items; Group buying discounts and grant applications to keep membership affordable; Comprehensive technical support and training for member libraries
- Strengths
CW MARS has a strong network of member libraries, a robust shared catalog, and a commitment to equity, diversity, and inclusion in library services.
- Positioning
CW MARS positions itself as a leader in library resource sharing and technology support, advocating for library funding and community access to information.
- Audience
Public libraries, academic libraries, special libraries, and patrons in Central and Western Massachusetts.
- CTA
Become a Member Library
- Tags
Library Consortium
Resource Sharing
Community Engagement
Technical Support
- Tagline
Connecting Communities in Central and Western Massachusetts
- Tone of Voice
Supportive, informative, community-focused
- Differentiation
CW MARS is the largest library consortium in Massachusetts, offering a unique combination of academic, public, and special libraries, which enhances resource sharing and community engagement.
- Brand Positioning
CW MARS is identified as a collaborative and innovative library consortium dedicated to enhancing library services and community connections.
- Founded
1982-01-01