- Service Name
Daily Record
- Industry
Media, News, Online Journalism, Local News
- Main Value Proposition
To deliver timely and relevant news and information to the Scottish public, keeping them informed about local and national issues.
- Description
The Daily Record is a leading Scottish news outlet that provides comprehensive coverage of local and national news, sports, politics, and entertainment. It serves as a primary source for breaking news and in-depth articles relevant to the Scottish audience.
- Key Features
Comprehensive coverage of Scottish news and events; In-depth sports reporting, especially on Scottish football; Breaking news updates on politics and crime; Opinion pieces and community stories
- Use Cases
Keeping up with local news and events in Scotland.; Following Scottish football teams and sports events.; Staying informed about political developments and community issues.; Accessing opinion pieces and editorials on current affairs.
- Competitive advantages
Strong focus on Scottish sports, particularly football, which engages a passionate local audience.; Established reputation and trust within the Scottish community.; Comprehensive coverage of local issues, politics, and community stories that are often overlooked by larger media outlets.
- Strengths
The Daily Record's strengths lie in its extensive local coverage, strong sports journalism, and ability to connect with the Scottish community through relevant and timely news.
- Positioning
The Daily Record positions itself as the go-to source for Scottish news, emphasizing its commitment to local reporting and community engagement.
- Audience
The primary audience includes Scottish residents interested in local news, sports enthusiasts, and individuals seeking information on politics and community issues.
- CTA
Get the latest news and updates straight to your phone.
- Tags
Scottish News
Sports
Politics
Community
- Tagline
The first for Scottish news, sport, UK and world news.
- Tone of Voice
Informative, engaging, community-focused
- Differentiation
The Daily Record uniquely focuses on Scottish news and events, providing localized content that resonates with the Scottish audience, unlike broader national or international news outlets.
- Brand Positioning
The brand is identified as a trusted and authoritative voice in Scottish journalism, focusing on delivering news that matters to the local population.
- Founded
1895-01-01