Strengths
Davos Klosters offers over 40 unique winter experiences, catering to diverse interests from sports to culture.
The destination is positioned as a premium tourism spot, emphasizing both adventure and cultural enrichment.
A strong commitment to sustainability, aiming to become the first climate-neutral holiday destination in Switzerland by 2030, enhances its appeal.
Access to six different ski areas provides visitors with a variety of skiing and snowboarding options.
The unique winter guest program includes daily adventures, fostering a sense of community and engagement among visitors.
Davos Klosters has a rich cultural offering, including art museums and local history, attracting cultural tourists.
The brand's inviting and adventurous tone of voice resonates well with its target audience, enhancing customer engagement.
The online booking system simplifies holiday planning, making it convenient for families and corporate groups.