- Service Name
Decide
- Industry
Advertising, Performance Advertising, Digital Marketing, Privacy-Focused Advertising
- Main Value Proposition
Decide provides a performance advertising platform that respects user privacy while delivering measurable results and optimizing business outcomes.
- Description
Decide is a performance advertising platform that enables advertisers and publishers to make smarter decisions while respecting user privacy. It offers a future-proof solution for a cookieless world, focusing on measured media and optimized business outcomes.
- Key Features
Proprietary attribution technology for granular measurement; Supply-side tools for serving custom ads; Advanced dashboard for human-centered analysis; Machine learning for predicting value creation
- Use Cases
Decide is most valuable for advertisers looking to optimize ad performance without compromising user privacy, and for publishers seeking effective monetization strategies.
- Competitive advantages
Built for measured media from the ground up; Access to intelligent models in the Decision Marketplace; Future-proof strategies for monetizing the open web
- Strengths
Decide's strengths include its focus on privacy, advanced measurement capabilities, and a robust marketplace for advertisers and publishers.
- Positioning
Decide positions itself as a leader in performance advertising, emphasizing privacy and measurable results in a cookieless environment.
- Audience
The target users include advertisers seeking performance-driven solutions, publishers looking to monetize their content, and marketing professionals focused on data-driven decision-making.
- CTA
Join us
- Tags
Performance Advertising
Privacy
Measured Media
Decision Marketplace
- Tagline
Smarter decisions, measured results
- Tone of Voice
Professional, innovative, trustworthy
- Differentiation
Decide stands out by not relying on invasive data sources or third-party cookies, offering a privacy-focused approach to ad selection and impression pricing.
- Brand Positioning
Decide's brand identity is centered around innovation in advertising technology, with a commitment to privacy and performance.
- Founded
2008-07-01
- Founders
Gabe Lozano
Yomi Toba