- Service Name
Dekoruma
- Industry
E-commerce, Furniture, Interior Design, Home Decor
- Main Value Proposition
Dekoruma provides high-quality, stylish furniture and interior design services at affordable prices, making it easy for customers to create their ideal living spaces.
- Description
Dekoruma is an e-commerce platform specializing in furniture, interior design, and property services. It offers a wide range of products and services, particularly focusing on the Japandi style of furnishing.
- Key Features
Wide selection of affordable Japandi-style furniture and accessories; Professional interior design services tailored to various spaces; Exclusive brands offering premium modern furniture; Flexible payment options including 0% installment plans
- Use Cases
Dekoruma is most valuable for individuals looking to furnish their homes, couples moving into new residences, and businesses seeking stylish office furniture.
- Competitive advantages
Exclusive partnerships with premium furniture brands; Comprehensive services that include both product sales and interior design; Strong focus on customer experience with flexible payment options and promotions
- Strengths
Dekoruma's strengths lie in its extensive product range, professional design services, exclusive brand offerings, and commitment to customer satisfaction.
- Positioning
Dekoruma positions itself as a one-stop solution for stylish and affordable furniture and interior design, specifically catering to the Japandi style.
- Audience
The target users include homeowners, interior designers, and businesses in need of furniture and design services, particularly those interested in the Japandi aesthetic.
- CTA
Register, Login, Claim Voucher
- Tags
Japandi Style
Interior Design
Furniture
Home Decor
- Tagline
No. 1 Japandi Style Furnishing
- Tone of Voice
Friendly, professional, accessible
- Differentiation
Dekoruma uniquely positions itself as the leading provider of Japandi-style furnishings, combining aesthetic appeal with functionality and affordability.
- Brand Positioning
Dekoruma's brand identity emphasizes quality, style, and affordability, appealing to modern consumers who value aesthetics and functionality.
- Founded
2016-01-01
- Founders
Aruna Harsa
Dimas Harry Priawan