- Service Name
De Lune
- Industry
Health and Wellness, Menstrual Health, Natural Supplements, Women's Health
- Main Value Proposition
De Lune provides effective, natural solutions for menstrual discomfort, empowering users to embrace their cycles positively.
- Description
De Lune offers natural, research-backed herbal and nutritional products designed to alleviate menstrual symptoms. Their mission is to transform the experience of menstruation from a burden into a source of strength.
- Key Features
Natural hormone health and period care; High-potency herbal and nutritional relief; Targeted support for PMS symptoms; Bundled products for comprehensive cycle relief
- Use Cases
De Lune products are most valuable for individuals experiencing menstrual cramps, PMS symptoms, and those seeking natural alternatives to traditional pain relief methods.
- Competitive advantages
Female-founded and led, ensuring a deep understanding of women's health needs; Public Benefit Corporation status, emphasizing commitment to social responsibility; Pioneering research in menstrual health, providing scientifically validated products
- Strengths
The brand's strengths include a strong commitment to natural ingredients, a focus on women's health, and a supportive community that educates users about menstrual wellness.
- Positioning
De Lune positions itself as a leader in natural menstrual health, advocating for a positive relationship with one's cycle.
- Audience
The target users include menstruators seeking natural relief, health-conscious individuals interested in holistic wellness, and those looking for effective solutions to menstrual discomfort.
- CTA
Shop All Products
- Tags
natural relief
menstrual health
PMS support
herbal supplements
- Tagline
Say Hello to easy periods
- Tone of Voice
Empowering, informative, supportive
- Differentiation
De Lune stands out by focusing on natural ingredients and research-backed formulations, specifically targeting menstrual health and wellness.
- Brand Positioning
The brand identity is centered around empowerment, education, and natural health, appealing to a modern audience that values transparency and efficacy.
- Founded
2017-08-01
- Founders
Courtney Mayszak
Kai Keane
Mimi Millard