- Service Name
dely
- Industry
Technology, Digital Services, Lifestyle, Food & Beverage
- Main Value Proposition
dely aims to enhance everyday life by providing engaging digital experiences that make cooking, shopping, and lifestyle management easier and more enjoyable.
- Description
dely is a company that provides a variety of digital services, including a leading cooking video platform and shopping support applications. Their mission is to deliver happiness to 8 billion people three times a day through innovative digital experiences.
- Key Features
No.1 recipe video platform in Japan; Shopping support app that rewards users for purchases; Job matching service to support career development; Comprehensive product comparison site for informed shopping
- Use Cases
dely's services are most valuable for individuals looking to enhance their cooking skills, save money while shopping, find job opportunities, and access lifestyle content.
- Competitive advantages
Leading position in multiple service categories (recipe videos, shopping support, lifestyle media); Strong user base with millions of downloads and active users; Diverse service offerings that cater to different aspects of daily life
- Strengths
dely's strengths lie in its innovative approach to digital services, a strong brand presence, and a commitment to user satisfaction through high-quality content and rewards.
- Positioning
dely positions itself as a comprehensive digital service provider that enhances everyday experiences through innovative technology and user-friendly applications.
- Audience
The target users include home cooks, shoppers looking for deals, job seekers, and individuals interested in lifestyle content, particularly in Japan.
- CTA
Download the app now
- Tags
recipe videos
shopping support
lifestyle media
job matching
- Tagline
Deliver happiness to 8 billion people 3 times a day
- Tone of Voice
Innovative, supportive, engaging
- Differentiation
dely stands out in the market by combining various digital services under one umbrella, focusing on user engagement and satisfaction through innovative features and a strong community presence.
- Brand Positioning
dely's brand identity is centered around innovation, community engagement, and a commitment to improving the quality of life for its users.
- Founded
2014-04-01
- Founders
Yusuke Horie