- Service Name
De Rigo Eyewear
- Industry
Eyewear, Fashion, Accessories, Premium Eyewear
- Main Value Proposition
De Rigo offers high-quality, stylish eyewear that combines classic designs with modern innovation, catering to a diverse audience.
- Description
De Rigo Eyewear is a leading manufacturer and distributor of premium-quality prescription eyewear frames and sunglasses. The company operates a vast wholesale network, distributing its products in approximately 80 countries.
- Key Features
Premium-quality eyewear design and production; Extensive distribution network across 80 countries; Diverse range of house and licensed brands; Focus on innovation and sustainability
- Use Cases
De Rigo's eyewear is ideal for fashion-conscious consumers seeking stylish prescription glasses and sunglasses for everyday use, special occasions, or professional settings.
- Competitive advantages
Strong brand recognition with a history dating back to 1878; Wide range of both house and licensed brands appealing to various demographics; Robust distribution network ensuring global reach
- Strengths
De Rigo's strengths include its premium product quality, innovative designs, and a strong market presence supported by a diverse brand portfolio.
- Positioning
De Rigo positions itself as a leader in the premium eyewear market, emphasizing quality, style, and innovation.
- Audience
The target audience includes fashion-forward individuals, eyewear retailers, and consumers looking for high-quality prescription eyewear and sunglasses.
- CTA
Discover De Rigo Group
- Tags
Eyewear
Sunglasses
Prescription Glasses
Fashion
- Tagline
We support ideas that become reality.
- Tone of Voice
Sophisticated, confident, innovative
- Differentiation
De Rigo stands out in the market through its rich heritage, extensive brand portfolio, and commitment to quality and innovation in eyewear.
- Brand Positioning
The brand identity of De Rigo is rooted in its Italian heritage, focusing on craftsmanship, elegance, and a commitment to sustainability.
- Founded
1978-01-01