- Service Name
Digital Dress Room
- Industry
Fashion Jewelry
- Main Value Proposition
Our vision is to create purposeful jewellery that inspires self-expression. Each piece is lovingly handmade from scratch by our very skilled artisans.
- Description
We are a Fashion Jewelry Brand operated by mother-daughter duo, offering a wide range of traditional and modern rakhi designs.
- Key Features
Handmade, Traditional and Modern Designs, Worldwide Delivery, Customizable Jewelry
- Use Cases
Our service can be used for purchasing rakhi for siblings and personalized jewelry for special occasions.
- Competitive advantages
Our competitive advantages include ethically sourced materials, bespoke pieces, and slow fashion production.
- Pricing
N/A
- Strengths
Our strength lies in our skilled artisans and our commitment to ethical and sustainable practices.
- Positioning
We position ourselves as a fashion jewelry brand that offers purposeful and customizable pieces for self-expression.
- Audience
Our audience includes individuals looking for unique and personalized jewelry pieces for themselves or as gifts for loved ones.
- Brand Positioning
We position our brand as a provider of bespoke and ethically sourced jewelry that promotes self-expression and supports skilled artisans.
- CTA
Shop Now, Explore Our Collection, Customize Here
- Differentiation
We differentiate ourselves from competitors through our focus on ethical and sustainable practices, bespoke pieces, and slow fashion production.
- Social Proof
86 verified reviews, 900+ rakhi designs, worldwide delivery.
- Tone of Voice
Purposeful, Inspirational, Loving, Skilled
- Trust Factors
Ethically sourced materials, bespoke pieces, slow fashion production, commission to artists.
- Founded
2019-10-01
- Founders
Pareta Keedia
Radhhika Keedia