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Ascott Star Rewards (ASR): Summary

Ascott Star Rewards (ASR) is a loyalty program that offers exclusive rates and benefits for booking hotels and serviced apartments globally. It provides a suite of accommodation options, including serviced apartments, hotels, and coliving properties, ensuring comfort and familiarity for guests.

Service Name

Ascott Star Rewards (ASR)

Industry

Hospitality, Accommodation, Serviced Apartments, Hotels

Main Value Proposition

Unlock the best offers and indulge in new stay experiences with added privileges for every stay booked at participating properties around the world.

Description

Ascott Star Rewards (ASR) is a loyalty program that offers exclusive rates and benefits for booking hotels and serviced apartments globally. It provides a suite of accommodation options, including serviced apartments, hotels, and coliving properties, ensuring comfort and familiarity for guests.

Key Features

Exclusive member rates; Global accommodation options; Ascott Star Rewards for added privileges; Diverse property types including serviced apartments and hotels

Use Cases

Ideal for business travelers, families on vacation, and individuals seeking temporary housing or long-term stays.

Competitive advantages

Year-round savings with exclusive member rates; A global network of properties in over 220 cities; A comprehensive loyalty program that enhances guest experiences

Strengths

The service excels in providing a sense of home away from home, with a diverse portfolio of properties that cater to both short and long stays.

Positioning

Ascott positions itself as a leader in the serviced apartment and hospitality industry, focusing on comfort and global accessibility.

Audience

Target users include business travelers, families, and expatriates looking for comfortable and flexible accommodation options.

CTA

Join Now

Tags
  • serviced apartments

  • loyalty program

  • exclusive rates

  • global accommodation

Tagline

We Define Global Living

Tone of Voice

Welcoming, Professional, Comforting

Differentiation

Ascott stands out by offering a wide range of accommodation types, from serviced apartments to independent senior living, catering to various guest needs and preferences.

Brand Positioning

The Ascott Limited is recognized for its commitment to redefining comfort in hospitality, offering a blend of luxury and homeliness.

Founded

1984-01-01