- Service Name
Ascott Star Rewards (ASR)
- Industry
Hospitality, Accommodation, Serviced Apartments, Hotels
- Main Value Proposition
Unlock the best offers and indulge in new stay experiences with added privileges for every stay booked at participating properties around the world.
- Description
Ascott Star Rewards (ASR) is a loyalty program that offers exclusive rates and benefits for booking hotels and serviced apartments globally. It provides a suite of accommodation options, including serviced apartments, hotels, and coliving properties, ensuring comfort and familiarity for guests.
- Key Features
Exclusive member rates; Global accommodation options; Ascott Star Rewards for added privileges; Diverse property types including serviced apartments and hotels
- Use Cases
Ideal for business travelers, families on vacation, and individuals seeking temporary housing or long-term stays.
- Competitive advantages
Year-round savings with exclusive member rates; A global network of properties in over 220 cities; A comprehensive loyalty program that enhances guest experiences
- Strengths
The service excels in providing a sense of home away from home, with a diverse portfolio of properties that cater to both short and long stays.
- Positioning
Ascott positions itself as a leader in the serviced apartment and hospitality industry, focusing on comfort and global accessibility.
- Audience
Target users include business travelers, families, and expatriates looking for comfortable and flexible accommodation options.
- CTA
Join Now
- Tags
serviced apartments
loyalty program
exclusive rates
global accommodation
- Tagline
We Define Global Living
- Tone of Voice
Welcoming, Professional, Comforting
- Differentiation
Ascott stands out by offering a wide range of accommodation types, from serviced apartments to independent senior living, catering to various guest needs and preferences.
- Brand Positioning
The Ascott Limited is recognized for its commitment to redefining comfort in hospitality, offering a blend of luxury and homeliness.
- Founded
1984-01-01