- Service Name
DISQO
- Industry
Advertising, Measurement, Analytics, Marketing Research
- Main Value Proposition
DISQO offers unparalleled clarity in measuring advertising effectiveness, enabling marketers to optimize their campaigns and drive growth confidently.
- Description
DISQO is an advertising effectiveness measurement platform that empowers brands, agencies, and media companies to understand incremental brand and performance outcomes across all platforms. It connects ad exposure, brand sentiment, and digital behaviors to provide actionable insights for optimizing advertising strategies.
- Key Features
Cross-platform measurement of ad effectiveness; Real-time insights for campaign optimization; Deterministic measurement linking brand and performance outcomes; Expert guidance and flexible solutions for clients
- Use Cases
DISQO is most valuable for brands looking to optimize their advertising strategies, agencies aiming to prove campaign effectiveness, and media companies wanting to showcase the impact of their ad inventory.
- Competitive advantages
Access to the largest opt-in consumer data platform for accurate insights; Expertise from a dedicated Customer Success team for tailored strategies; Ability to measure incrementality across all media channels without gaps
- Strengths
DISQO's strengths lie in its robust data analytics capabilities, comprehensive cross-platform measurement, and a strong focus on client success through expert support.
- Positioning
DISQO positions itself as a leader in advertising effectiveness measurement, providing tools and insights that empower clients to make data-driven decisions.
- Audience
The target users include marketers, advertising agencies, media companies, and market research firms who seek to enhance their advertising effectiveness and gain actionable insights.
- CTA
Get started today
- Tags
Advertising Effectiveness
Cross-Media Insights
Incrementality Measurement
Consumer Insights
- Tagline
Measure everything!
- Tone of Voice
Confident, insightful, professional
- Differentiation
DISQO stands out in the market by providing a comprehensive view of the customer journey and connecting various data points to measure the true impact of advertising across multiple channels.
- Brand Positioning
DISQO's brand identity is centered around trust, expertise, and innovation in the advertising measurement space, recognized for its contributions to the industry.
- Founded
2015-01-01
- Founders
Armen Adjemian
Armen Petrosian
Drew Kucharian