Strengths
DOBI offers the largest selection of beauty products in Switzerland, with over 12,000 items from more than 200 brands.
The company has established strong brand partnerships, enhancing its credibility and product offerings.
DOBI provides a fast delivery service, ensuring that customers receive their orders within 24 hours.
The commitment to customer service is evident through various support channels and a user-friendly online shopping experience.
The dedicated academy for training and education positions DOBI as a leader in professional beauty education.
Free shipping on orders increases customer satisfaction and encourages larger purchases.
DOBI's professional tone of voice and informative content resonate well with its target audience of beauty professionals.
The brand's identity is centered around professionalism and quality, appealing to both professionals and consumers.