- Service Name
OLIPOP
- Industry
Non-alcoholic beverages; functional soda
- Main Value Proposition
A soda range made with prebiotic fiber and less sugar than conventional non-diet soda, with nutrition varying by product.
- Key Features
Multiple soda flavors; product-specific ingredient and nutrition panels; fiber levels vary by line; online store and store locator.
- Use Cases
Compare flavors, ingredients and nutrition panels when choosing a non-alcoholic soda.
- Strengths
The catalog publishes ingredient and nutrition details for individual products.
- Positioning
A functional-soda brand offering familiar soda flavors with prebiotic fiber.
- Audience
Consumers comparing soda flavors, ingredients and nutrition information.
- Tags
Functional soda
prebiotic fiber
non-alcoholic beverages
product nutrition
- Tagline
A New Kind of Soda™
- Differentiation
OLIPOP combines soda-style flavors with product-specific prebiotic-fiber formulations.
- Brand Positioning
A soda brand whose product pages describe fiber blends and flavor-specific nutrition.
- Founders
Ben Goodwin
David Lester