- Service Name
Deja Vu
- Industry
E-commerce, Retail, Second-hand goods, Online marketplace
- Main Value Proposition
Deja Vu offers a convenient and cost-effective way to buy and sell used books and clothing, promoting sustainability and accessibility.
- Description
Deja Vu is an online platform for trading used books and clothing. It facilitates the buying and selling of second-hand items, making it easier for users to access affordable literature and apparel.
- Key Features
User-friendly interface for trading; Wide selection of second-hand books; Clothing trading options; Secure transaction process
- Use Cases
Ideal for users looking to declutter their homes, find affordable books and clothing, or engage in sustainable shopping practices.
- Competitive advantages
Diverse product categories (books and clothing); Focus on sustainability through second-hand trading; User-friendly platform for easy transactions
- Strengths
The service excels in providing a wide range of second-hand items, a user-friendly interface, and a commitment to sustainability.
- Positioning
Deja Vu positions itself as a go-to platform for sustainable and affordable second-hand shopping.
- Audience
Target users include students, budget-conscious shoppers, and environmentally conscious individuals seeking second-hand goods.
- Brand Positioning
The brand identity emphasizes sustainability, affordability, and community engagement in the second-hand market.
- CTA
Buy and sell now
- Differentiation
The platform uniquely combines the trading of both books and clothing, catering to a diverse audience looking for second-hand items.
- Tagline
Buy and sell second-hand books and clothing
- Tags
second-hand
sustainability
books
clothing
- Tone of Voice
Friendly, approachable, community-oriented
- Founded
2017-01-04
- Founders
Tuo Chen
Ying Wei