- Service Name
easyGroup
- Industry
Travel and Hospitality, Brand Licensing, Philanthropy
- Main Value Proposition
easyGroup offers a trusted and respected family of brands that provide value-driven services while contributing to social causes.
- Description
easyGroup is the holding company for the easy family of brands, which includes various services such as easyJet and easyHotel. It focuses on providing value-driven services while donating a significant portion of its profits to charitable causes.
- Key Features
Diverse range of brands including travel, accommodation, and financial services; Commitment to philanthropy by donating at least 51% of profits; Strong brand protection against unauthorized use; Opportunities for entrepreneurs to license the easy brand
- Use Cases
The service is most valuable for entrepreneurs looking to leverage a well-known brand, consumers seeking affordable travel and accommodation options, and individuals interested in financial services.
- Competitive advantages
Established reputation as a trusted value brand in Europe; Strong legal measures against brand infringement; Wide range of services catering to various consumer needs
- Strengths
The main strengths of easyGroup include its strong brand recognition, commitment to social responsibility, and a diverse portfolio of services that appeal to a broad audience.
- Positioning
easyGroup positions itself as a leader in providing value-driven services across multiple industries while maintaining a strong philanthropic focus.
- Audience
The target users include entrepreneurs, budget-conscious travelers, and consumers seeking reliable services in various sectors.
- CTA
Apply to license an easy brand
- Tags
value brands
philanthropy
brand protection
entrepreneurship
- Tagline
The portal of the easy family of brands
- Tone of Voice
Trustworthy, approachable, philanthropic
- Differentiation
easyGroup stands out in the market by combining a diverse portfolio of brands with a strong commitment to philanthropy, ensuring that a significant portion of profits supports charitable initiatives.
- Brand Positioning
The brand identity of easyGroup is centered around trust, value, and social responsibility, appealing to consumers who prioritize ethical business practices.
- Founded
1998-01-01