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easyfundraising: Summary

Easyfundraising is an online platform that allows users to raise funds for their chosen causes by shopping with various retailers. Users can sign up and earn donations from brands without any additional cost to them.

Service Name

easyfundraising

Industry

E-commerce, fundraising, online donations, charity support

Main Value Proposition

Transform everyday shopping into donations for causes you care about, at no extra cost.

Description

Easyfundraising is an online platform that allows users to raise funds for their chosen causes by shopping with various retailers. Users can sign up and earn donations from brands without any additional cost to them.

Key Features

Partnership with over 8,000 brands; Browser extension for donation reminders; Ability to track donations in real-time; No extra cost for users when shopping

Use Cases

Ideal for individuals looking to support charities while shopping, organizations wanting to raise funds, and community groups seeking easy fundraising solutions.

Competitive advantages

Wide selection of over 8,000 partner brands; No additional cost for users, as brands cover the donation; User-friendly tools like browser extensions and donation tracking

Strengths

The platform's extensive brand partnerships, ease of use, and the ability to raise significant funds for various causes are its main strengths.

Positioning

Easyfundraising positions itself as a convenient and cost-free way to support charitable causes through regular shopping activities.

Audience

Target users include everyday shoppers, charity supporters, and organizations looking to raise funds, particularly those who are tech-savvy and engaged in online shopping.

Brand Positioning

The brand identity is centered around community support and effortless fundraising, appealing to socially conscious consumers.

CTA

Sign up to easyfundraising and see your favourite brands donate to the cause you care about whenever you shop with them.

Differentiation

Easyfundraising stands out by offering a seamless way to support charities through everyday shopping, with a large network of partner brands and a user-friendly interface.

Tagline

You spend, brands donate.

Tags
  • fundraising

  • charity

  • online shopping

  • donations

Tone of Voice

Friendly, supportive, encouraging

Founded

2005-01-01

Founders
  • Andrea DeBartolis

  • Ian Woodroffe