- Service Name
easyfundraising
- Industry
E-commerce, fundraising, online donations, charity support
- Main Value Proposition
Transform everyday shopping into donations for causes you care about, at no extra cost.
- Description
Easyfundraising is an online platform that allows users to raise funds for their chosen causes by shopping with various retailers. Users can sign up and earn donations from brands without any additional cost to them.
- Key Features
Partnership with over 8,000 brands; Browser extension for donation reminders; Ability to track donations in real-time; No extra cost for users when shopping
- Use Cases
Ideal for individuals looking to support charities while shopping, organizations wanting to raise funds, and community groups seeking easy fundraising solutions.
- Competitive advantages
Wide selection of over 8,000 partner brands; No additional cost for users, as brands cover the donation; User-friendly tools like browser extensions and donation tracking
- Strengths
The platform's extensive brand partnerships, ease of use, and the ability to raise significant funds for various causes are its main strengths.
- Positioning
Easyfundraising positions itself as a convenient and cost-free way to support charitable causes through regular shopping activities.
- Audience
Target users include everyday shoppers, charity supporters, and organizations looking to raise funds, particularly those who are tech-savvy and engaged in online shopping.
- Brand Positioning
The brand identity is centered around community support and effortless fundraising, appealing to socially conscious consumers.
- CTA
Sign up to easyfundraising and see your favourite brands donate to the cause you care about whenever you shop with them.
- Differentiation
Easyfundraising stands out by offering a seamless way to support charities through everyday shopping, with a large network of partner brands and a user-friendly interface.
- Tagline
You spend, brands donate.
- Tags
fundraising
charity
online shopping
donations
- Tone of Voice
Friendly, supportive, encouraging
- Founded
2005-01-01
- Founders
Andrea DeBartolis
Ian Woodroffe