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easyhome: Summary

easyhome is a merchandise leasing company that provides a wide range of home appliances, electronics, and furniture for lease. Customers can apply for loans and lease products without affecting their credit score.

Service Name

easyhome

Industry

Retail, Leasing, Home Appliances, Electronics, Furniture

Main Value Proposition

easyhome offers a hassle-free leasing experience with no credit checks, allowing customers to acquire essential home products while rebuilding their credit.

Description

easyhome is a merchandise leasing company that provides a wide range of home appliances, electronics, and furniture for lease. Customers can apply for loans and lease products without affecting their credit score.

Key Features

No credit needed for lease approval; Flexible payment terms (weekly, bi-weekly, or monthly); Free delivery, setup, and repairs with Total Protection Coverage; Lowest payment guarantee, beating competitors' prices by 10%

Use Cases

Individuals looking to furnish their homes without upfront costs; Customers needing appliances or electronics on a budget; People aiming to improve their credit score through timely lease payments

Competitive advantages

97% approval rate for lease applications; Ability to rebuild credit with on-time lease payments; Comprehensive protection plan that includes delivery and setup

Strengths

The service excels in providing accessible leasing options, a wide range of products, and a supportive approach to credit rebuilding.

Positioning

easyhome positions itself as a customer-friendly leasing service that prioritizes accessibility and credit rebuilding.

Audience

The target audience includes low to moderate-income individuals, first-time renters, and those with limited credit history seeking affordable leasing options.

CTA

Shop Now

Tags
  • lease-to-own

  • no credit needed

  • flexible payments

  • home essentials

Tagline

Apply for a loan without affecting your credit score!

Tone of Voice

Friendly, supportive, straightforward

Differentiation

easyhome uniquely combines merchandise leasing with personal loans, allowing customers to lease products without credit checks and offering loans up to $20,000.

Brand Positioning

The brand identity emphasizes convenience, affordability, and support for customers in managing their finances and improving their credit.

Founded

1990-01-01

Founders
  • Jeannine Robertson