- Service Name
EasyKnock
- Industry
Financial Services, Real Estate, Home Equity Solutions
- Main Value Proposition
EasyKnock offered a way for homeowners to access cash by leveraging their home equity through sale-leaseback solutions.
- Description
EasyKnock provided sale-leaseback solutions that allowed homeowners to convert their home equity into cash. The company has now closed its doors but ensured continued services for its customers.
- Use Cases
Homeowners looking to convert home equity into cash for various financial needs.
- Strengths
The company had a strong reputation for trust and customer service, as indicated by the gratitude expressed towards its customers.
- Positioning
EasyKnock positioned itself as a financial partner for homeowners seeking liquidity without losing their homes.
- Audience
Homeowners in need of financial solutions and cash access.
- CTA
Communications may be directed as follows: Customer Inquiries, General Questions, Finance Questions.
- Tags
home equity
financial solutions
sale-leaseback
cash access
- Tagline
EasyKnock has closed its doors.
- Tone of Voice
Grateful, professional, reassuring
- Differentiation
EasyKnock's unique approach was to provide homeowners with immediate cash access while allowing them to remain in their homes.
- Brand Positioning
The brand was identified as a trustworthy financial service provider focused on home equity solutions.
- Founded
2016-10-15
- Founders
Ben Black
Jarred Kessler