- Service Name
Easy Street
- Industry
Banking, financial services, online banking, personal finance
- Main Value Proposition
Easy Street offers straightforward banking solutions with competitive rates and fewer conditions, catering to the needs of savvy savers.
- Description
Easy Street is an online bank that offers a streamlined choice of home loans and everyday banking products. It provides competitive fees and fewer tricky conditions, making banking straightforward for savvy savers.
- Key Features
Competitive home loan rates; Flexible personal loans; Low-rate credit card; Bonus saver account with high interest
- Use Cases
Ideal for individuals looking to save money, secure a home loan, or obtain a personal loan without complicated terms.
- Competitive advantages
No ongoing fees on home loans; High bonus interest rates for savers; Unsecured personal loans with flexible terms
- Strengths
The service is characterized by its competitive rates, user-friendly products, and a commitment to transparency without hidden fees.
- Positioning
Easy Street positions itself as a customer-centric online bank that prioritizes simplicity and value for money.
- Audience
Target users include savvy savers, first-time home buyers, and individuals seeking straightforward banking solutions.
- CTA
Find out more
- Tags
savings
home loans
personal loans
credit cards
- Tagline
Bold Thinking. Better Banking
- Tone of Voice
Friendly, straightforward, approachable
- Differentiation
Easy Street stands out by providing equal access to low rates for both owner-occupiers and investors, along with a focus on simplicity and transparency in banking.
- Brand Positioning
The brand identity emphasizes being a smart choice for banking, appealing to those who value transparency and competitive rates.
Easy Street: Summary
Easy Street is an online bank that offers a streamlined choice of home loans and everyday banking products. It provides competitive fees and fewer tricky conditions, making banking straightforward for savvy savers.