- Service Name
eCraftIndia
- Industry
E-commerce, Home Decor, Handicrafts, Gifts
- Main Value Proposition
eCraftIndia provides a unique collection of authentic Indian handicrafts, ensuring quality and craftsmanship in every product.
- Description
eCraftIndia is an online shopping portal specializing in Indian handicrafts and handmade decor items. It offers a wide range of products including home decor, paintings, furnishings, and gifts, all crafted by skilled artisans.
- Key Features
Free shipping on all orders within India; 10% discount on purchases above Rs 1000 with code ECRAFT10; Wide variety of handcrafted items including home decor and gifts; International shipping available for global customers
- Use Cases
The service is most valuable for home decoration, gifting for special occasions, and sourcing unique items for personal use or as corporate gifts.
- Competitive advantages
Extensive range of over 8,000 handcrafted products; Direct sourcing from artisans, ensuring authenticity and quality; User-friendly online shopping experience with secure payment options
- Strengths
eCraftIndia's strengths lie in its vast selection of unique, handcrafted items, commitment to quality, and strong customer service, including free shipping and easy returns.
- Positioning
eCraftIndia positions itself as a trusted online marketplace for authentic Indian handicrafts, appealing to both domestic and international customers.
- Audience
The target users include home decor enthusiasts, gift shoppers, and individuals looking for unique handcrafted items, particularly those interested in Indian culture and craftsmanship.
- CTA
Shop Now
- Tags
Handcrafted Decor
Indian Artifacts
Home Furnishings
Gifts
- Tagline
eCraftIndia: A Home For All Handcrafted Items
- Tone of Voice
Informative, inviting, and culturally rich
- Differentiation
The service stands out by offering a curated selection of handmade items directly from Rajasthani artisans, emphasizing traditional craftsmanship and cultural heritage.
- Brand Positioning
The brand identity is rooted in promoting Indian artisan craftsmanship, with a focus on quality, tradition, and customer satisfaction.
- Founded
2013-04-01
- Founders
Pawan Goyal
Rahul Jain