- Service Name
Edikted
- Industry
Fashion, e-commerce, women's clothing, fast fashion
- Main Value Proposition
Edikted offers trendy and affordable women's fashion, making it accessible for young consumers to stay stylish without breaking the bank.
- Description
Edikted is an online women's fashion brand that offers a wide range of trendy clothing inspired by the latest street style and runway trends. The brand focuses on providing fashion-forward pieces at affordable prices, catering primarily to a Gen-Z audience.
- Key Features
Wide variety of clothing categories including tops, bottoms, dresses, and accessories; Significant discounts up to 80% off on selected items; User-friendly online shopping experience with accessibility features; International shipping available
- Use Cases
Everyday casual wear for young women; Fashionable outfits for parties and events; Seasonal wardrobe updates with trendy pieces
- Competitive advantages
Affordable pricing compared to competitors in the fast fashion sector; Strong alignment with Gen-Z values and trends; Diverse product range that includes both casual and trendy pieces
- Strengths
The brand's strengths lie in its trendy designs, affordability, and strong online presence, which appeals to a tech-savvy, fashion-conscious demographic.
- Positioning
Edikted positions itself as a go-to online destination for affordable women's fashion that is both stylish and reflective of current trends.
- Audience
The primary target audience includes young women, particularly Gen-Z consumers who are looking for affordable and trendy fashion options.
- CTA
Shop now, Download our app to get extra 10% off
- Tags
affordable fashion
trendy clothing
women's apparel
Gen-Z style
- Tagline
Up to 80% sitewide ends in:
- Tone of Voice
Trendy, youthful, engaging
- Differentiation
Edikted differentiates itself by focusing on Gen-Z trends and pop culture influences, providing a unique blend of street style and runway-inspired pieces that resonate with younger audiences.
- Brand Positioning
The brand identity is centered around being trendy, accessible, and aligned with the lifestyle and values of Gen-Z consumers.
- Founded
2020-01-01
- Founders
Dedy Shwartzberg
Zvika Alon